SLOTKIN: For animators who wanted to work outside of TV conventions at the time, MTV became home. "Beavis And Butt-Head" became MTV's highest-rated show at one time and expanded into a 1996 feature film, "Beavis And Butt-Head Do America." "Beavis And Butt-Head" may have been a cartoon, but it was also central to MTV's identity.Īnimation, it turns out, was baked into the network's foundation, says Fred Seibert, who helped develop MTV's initial branding campaigns.įRED SEIBERT: Over time, we kind of realized that in many ways cartoons like "Looney Tunes" were kind of like the kid equivalent of rock ’n’ roll. And then my dad just said, well, do you plan on writing for anything else? And I mean, I don't think it's for you, really. KRIS BROWN: It's about these two 13 year olds that are really stupid.
He says when he was assigned his first episode, this is how he described the show to his own father. SLOTKIN: Kris Brown became the head writer of "Beavis And Butt-Head" in 1994. JOHN MCLAUGHLIN: Previously, critics had railed against the duo as crude, dumb, ugly, thoughtless, sexist, self-destructive and foolish. (SOUNDBITE OF TV SHOW, "THE MCLAUGHLIN GROUP") Here's just a sample of the outrage from the public affairs program "The McLaughlin Group." It was quick to catch flack for everything, from its rougher animation style to the impulsive actions of its stars. JASON SLOTKIN, BYLINE: "Beavis And Butt-Head," the show about brain-dead teens and their pubescent whims, debuted on MTV in 1993. MIKE JUDGE: (As Beavis) Hey, Butt-Head, I think I might throw up (laughter). (SOUNDBITE OF TV SHOW, "BEAVIS AND BUTT-HEAD")
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